Email Marketing: How To Target The Right People At The Right Time

Get started today with Brevo’s Free Plan to streamline your email marketing efforts. Whatever your industry, Brevo has features and functionalities to create stunning and successful email campaigns that your contacts will love. It’s also referred to as an email marketing platform, email marketing tool, email marketing service, or email marketing software. These marketing tools often come as part of a larger customer relationship management (CRM) suite and work hand in hand to grow your business and make sales. For this reason alone, email should be a key pillar of your digital marketing strategy. Not doing any email marketing is like leaving money lying out on the table. Sign up for a free EmailOctopus account for an email marketing tool that offers all the features you need for building impactful email campaigns.

A chief marketing officer might be accustomed to reading industry publications, so creating something for the way they consume information will be most effective. Growing your email list should be a top priority because email can be your most profitable sales channel.

All you need are a free email account and a form on your website to collect email addresses. She has years of experience in content strategy and execution, SEO copywriting and graphic design. She is also the founder of MASH Content and is passionate about tea, kittens and traveling with her husband.

However, in addition to clean code it’s also important to keep your email code well organized and thoroughly edited. Rejoiner can systematically optimize your campaigns for less than hiring a new employee.

Email Marketing intitle:how

If you are still considering whether to use emailing or not, we are here to remove your doubts with the benefits that an email Marketing strategy brings. Probably you have heard mixed opinions on email marketing – “Email marketing is dead”,  “the money is on the list”, etc. One way to keep your list organized is to use a software program that will help you manage it. There are many different programs available, so be sure to shop around and find one that will work best for you. Most of these programs will allow you to import your existing list of contacts, as well as add new ones. The call-to-action should be prominently displayed and easy to spot. Your email content should be interesting, informative, and persuasive.

crucial email marketing metrics to gauge your success

Internet Service Providers (ISPs) like Gmail, Outlook, Yahoo, etc. are designed for personal use — not for email blasts. Although they’re free to use, they’re not free bulk email senders. So when a mass email is sent from an ISP, it’s easily flagged by spam filters and your account can be disabled for suspicious activity. More often than not, email is the go-to channel for important messages. If there’s a glitch on your website, shipping delays, or an outage in your system/software, updating your contacts via email is the best way to maintain communication. It’s secure, instant, and can match the formal tone of even the most important announcements. Tracking your bounce rate will give you insight into the health of your email list.

Choose the best time to send the email

Every now and then, a marketer will publish a blog post claiming email marketing is dead, usually shortly after the creation of a popular new tool or social media network. The content on your landing page should be conversion-focused, offering readers the information and motivation they need to make a purchase. Email marketing automation not only saves you time by automating the email process but it often also results in higher conversions as it allows you to increase relevancy. Knowing how email marketing works is just the first step in creating effective email marketing campaigns. However, before you start putting together a strategy or developing campaigns, it’s important to understand how email marketing works.


A good way to do this is to offer something of value in exchange for an individual’s contact information. Read more about Email Marketing here. For example, many businesses offer a free e-book or white paper in exchange for an email address. Once you’ve chosen colors that complement your brand, don’t detract from or obscure your message, and are right for your context and audience, A/B test your ideas. Let your customers have the final say before you send the campaign to your whole contact list. Marketing is a brilliant combination of art and science, but these aspects have to go hand-in-hand. Use newsletters as a medium to tell your customers about company news, product updates, promotions and leverage your thought leadership content (eBooks, whitepapers, blog articles). Use a template builder such as Mailjet’s Passport, to simplify the newsletter creation process.

A different objective might be sales and conversions, sending free users discounts or persuasive copy that gets them to upgrade to become a paid user. Another might be brand building, helping customers forge a connection to your company and its overall mission.

(And, in the long term, so will your email open rates.) A high email open rate means nothing without any click-throughs. This also means that what your email subject line promises, the email message should deliver.

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